Pema Chalmers BA MA

Creative Thinking

Creative Direction

Creative Production

Animation & Storyboards

Fine Art & Illustration

Corporate Graphics, Branding & Identity

Pema's 25 years of professional training and experience started with a Certificate of Higher Education in Fine Art, a B.A. First Class Honours Degree in Communication Design and then a Masters Degree in Multimedia Design. Her commercial experience since covers all manner of graphic design, print, web, illustration, branding, corporate identity and animation projects. Her passion is to tell entertaining stories visually, by whatever creative means appropriate. She particularly enjoys stories that inspire positive personal or social transformation.

Current Role

She now works as Creative Director within a business partnership called Feed Me Freedom. This is an online learning resource which aims to discourage obsession and tension around food, body image and weight.  It promotes a relaxed approach to help people make healthy choices by listening to the natural wisdom of their own body. feedmefreedom.com  Her role is to create and develop the brand identity, presentations, marketing collateral and the website.  She is also solely responsible for creating all illustrations, graphics and animation content for the course. 

Employment History

Pema has worked within a variety of industries as an animator, storyboard artist, illustrator and graphic designer. Her last employed position was Creative Lead for an CGI animation and visualisation company. She have taken an active creative lead role in all stages of the design process from initial pitching, presentations and client briefing, to conceptual development, creative direction and production. She has worked with ad agencies, new start ups, medium sized companies and some of the big global brands; employed on two occasions by IBM and repeatedly commissioned as a freelancer by The Virgin Group.